👥 Better understand your contacts
The Profiles feature allows you to gain deeper insights into your contacts, helping you make data-driven decisions for outreach and mobilization. With Profiles, you can analyze your donors, supporters, and survey respondents to take strategic action and optimize your efforts.
How to get started with Profiles
Navigate to the Profiles tab in your platform.
Click Create Profile to start analyzing your contacts.
Choose one of the following options to define your profile:
Contacts with a specific support level
A list of contacts (dynamic list from your database)
All contacts in your database
What you can do with Profiles
Once your profile is created, you can leverage the following tools:
Overview: Get key performance indicators (KPIs) such as the average age and gender of your contacts. Plus, discover recommended next actions like identifying lookalike zones and lookalike contacts.
Lookalike Zones: Identify geographic areas where you’ll find similar contacts. These zones are ranked from Priority 1 (high) to Priority 5 (low), allowing you to focus your actions in the most relevant areas.
Lookalike Contacts: Discover individuals within your database who have similar criteria to your analyzed contacts. Use this insight to target and engage with the right people.
Compare Territory: Analyze your contacts by comparing them with census and electoral data. This feature helps you understand how your contacts align with broader demographic trends.
By leveraging the Profiles feature, you can refine your strategy, target the right people, and create impactful actions that drive results 🚀
Questions?
Don't hesitate to explore more of our help center or reach out to [email protected]!