What is email deliverability?

Email deliverability refers to the ability of an email message to successfully reach the recipient's inbox without being filtered into spam or other folders. It is a crucial aspect of email marketing and communication, as the goal is to ensure that the emails you send are not only delivered but also delivered to the primary inbox where they are more likely to be seen and opened by the intended recipient.

Establishing legitimacy through proper authentication, utilizing technologies like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance),helps verify the legitimacy of the sender.

Read this article to learn how to set up your DNS with Qomon.

Maintaining a clean and engaged email list is crucial. Removing inactive or unsubscribed users helps prevent spam complaints and maintains a positive sender reputation. It helps to create different lists based on user preference, engagement history, and/or demographics.

Read here for tips on keeping a clean contact database, and here to learn how to create dynamic lists in Qomon!

The content of the email, including the subject line, body, and attachments, is considered. Emails with spam-like content or certain keywords may be flagged. Email providers often consider how recipients interact with emails. High engagement, such as opening, clicking, and marking as "not spam," can positively impact deliverability.

Only send relevant and quality content to your target audience. It also helps to make the emails feel more personalized to the recipient!

Stick to a consistent email sending schedule. Sudden spikes in volume or irregular sending patterns can trigger spam filters. Gradual increases in volume are generally better received.

Read here to learn about sending email campaigns with Qomon!

Enhance your email deliverability by providing transparent communication regarding the content and frequency of your messages. Ensure that your audience has willingly subscribed to receive your emails, and make opting out effortless with a clearly visible and user-friendly unsubscribe option.

Pay attention to your email metrics and recipient feedback to fine-tune your communication strategy!