What’s direct mail? 📬
Direct mail is a marketing and communication technique used to send information and leaflets that promote a product or service electronically or by post.
It's essential to target the right people in order to optimize your message. Usually, it targets people according to contact bases previously collected.
Direct mail is usually composed of a personalized message, a presentation of the product/service, and a response section.
The goal is to trigger interest, a meeting request or, even better, a quote request.
Why should direct mail be targeted? 🎯
You should target your action both for economic and ecological reasons. This way, you’ll send your message only to people who could be interested in your product/service!
How to organize direct mailing? 🧑💻👩💻
Use software that manages this feature, the most common one is Microsoft Word for example.
How can Qomon help me target my direct mailing audience? 🎯
In order to optimize your direct mailing campaign, you need to focus on one/a few areas where you want to communicate. To do so, use the priority profiles and territory feature on Qomon.
Once we’ve decided which zones you want to focus on, get the contact info of the people who live there.
To do so, go to your contact database, filter the territory(ies) you'd like to target, select the target contacts and then export this list and you’re good to go!
Note: you MUST check off the contacts on the left hand side, otherwise you will not be given the option to export the list.
What does "export for mailing" mean? 📬
It is a simplified export wherein you'll find only important information (Name, first name, address)
💡 This feature also allows members of the same family and household to be grouped together in order to avoid 3 letters if 3 people live at the same address.
What should you do once you have your mailing file?
Here an article from Word’s support centre to help you!
Best practices 💡
Use all the necessary filters to better target your action. Once the area is defined, add filters such as age, gender, ...
Leave a response section, or any other way to get in touch with you. You will save precious time!
If you can, give some goodies, stickers, swag etc... it’s a good way to be remembered!