What is Direct Mail?
Direct mail is a communication technique used to send promotional materials (electronically or by post) to a specific audience. It typically includes:
A personalized message.
A product/service overview.
A response section to encourage interaction (e.g., interest, meeting requests, quotes).
🎯 Why should direct mail be targeted?
Targeted mailings are both economical and eco-friendly, ensuring your message reaches people most likely to be interested.
🧑💻👩💻 How to organize direct mailing?
Use tools like Microsoft Word or other mailing software to prepare and send your campaigns.
🎯 How can Qomon help you target?
Filter by Territory: Use Qomon’s priority profiles and territory features to target the specific areas where you want to send mail.
Go to your contact database and apply relevant filters.
Select and Export Contacts: Once filtered, select the contacts in your target area and export their information.
Tip: Ensure you check the boxes next to the contacts before exporting.
Export for Mailing: This export includes only essential details (name, first name, address) and groups households to avoid duplicate letters.
📄 What to do with the mailing file?
Use this guide from Microsoft Word to format and print your mailing.
💡 Best practices
Refine Your Targeting: Use additional filters like age or gender to narrow down your audience.
Include a Response Section: Make it easy for recipients to contact you.
Add a Personal Touch: Include small goodies, stickers, or branded swag to leave a lasting impression!